Roofing Leads Case Study
Incredible Growth for Roofing Company with SEO Lead Generation
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Small Business SEO Case Study Overview
The Challenge
A Pennsylvania-based roofing company was struggling to make its mark in the digital space. In a competitive market dominated by established brands, they were barely visible online, resulting in minimal clicks and impressions, and consequently, no incoming leads.
The Objective
Our goal was to have them rank well for transactional roofing keywords in key cities across Pennsylvania. By targeting precise local SEO strategies, we wanted them to be the roofing authority in the eye of their local market, boosting organic traffic and generating qualified leads.
Why It Matters to You
Imagine your roofing business overshadowing industry giants and securing the top spots for high-demand keywords. This case study outlines how strategic SEO practices can make that happen.
Key Takeaways
- Local SEO can dramatically boost a small business’s online visibility and lead generation.
- Location pages are vital for ranking in multiple key cities and increasing customer reach.
- A combined approach of on-page and off-page SEO yields substantial improvements in keyword rankings.
Our SEO Strategy and Process
Local SEO and On-Page Optimization
Developed location pages for key cities with enough search volume for local roofers.
Improved on-page elements to target location-based keywords like “roofing West Chester PA” or “Bucks County Roofers.”
Local Service Ads plus Google Business Profile
When it comes to roofing, PPC is a dying breed. Gone are the days of wasting thousands on ads for questionable leads. Googles Local service ads (LSA) bring you qualified leads that you only pay for when they call. Not only that, if the lead that calls isnt qualified, you do not pay. We optimized LSA profile and budget and watched the leads our in.
Speaking of optimization, let’s not forget how important it is to optimize your Google Business Profile. Category exapansion, product pages that linked to ranking service pages, and local citations meant better map pack ranking.
Off-Page SEO Backlinks
Acquired high-quality backlinks from reputable sites within the roofing and construction industry. We also obtained valuable local backlinks through partnerships, reviews, and community outreach.
Focused on broader area geotags such as “commercial roofing Pennsylvania” or even better, we targeted counties as well as the cities for terms like “Roofers Montfomery County PA.” to broaden reach.
Why it Matters to You
Consider the benefits of customers finding your roofing services as the first option in their local search results. Even if they do not click, just seeing your name at the top of search results everytime they search, makes you a household name in roofing. This strategy could be the difference between a cold call and a qualified lead.
The above strategy is by no means exhaustive by shows the highlights of the roofing SEO campaign. We also implemented conversion optimization, video content, and much more. To rank well in multiple competitive cities takes ingenuity and a customized approach to SEO marketing for roofing companies. We react to the local market and therefore, no one-size-fits-all approach is possible. But there are certain fundamentals that you can’t do without.
Our team has mastered SEO for roofing (and contractors in general). See the results below and then reach out to talk to someone who will give you candid advice and insight.
See Our SEO Results
Roofing SEO Case Study Numbers
Amazing Keyword Rankings
- Achieved 1st place rankings for targeted local keywords, including "roofing West Chester PA" and 10 other key cities.
- Expanded visibility with top rankings for broader keywords like "commercial roofing Pennsylvania".
Increase in Organic Traffic
- Clicks soared from 117 to 435 in a year-over-year 3-month comparison. Because the clicks were for transactional keywords, these leads were qualified.
- Impressions jumped from 60k to 366k, indicating a significant increase in online visibility, resulting in far moe brand recognition.
Qualified Lead Generation
- Previously the website's only traffic was for branded keywords, therefore none of the potential leads were new. After the local SEO campaign was impolemented, The roofing contractor began receiving qualified leads from the website for the first time.
- We were able to drive traffic that resulted in the types of jobs the client wanted.
Why It Matters: No More Knocking
Consider the transformative power of SEO when clicks triple for competitive keywords and impressions multiply sixfold. This isn’t just a one-off success; it’s a replicable model we have use to help roofing companies nationwide who are ready to scale. Stop door knocking and let the leads come to you when they need your services.
Why our SEO Agency Matters to Your Small Business
If a small Pennsylvania roofing company can reach new heights with SEO, so can you. Are you ready to take your business to the top? Contact an honest roofing SEO company that shoots straight and get a free analysis for your local market.
No more losing to fly-by-night contractors. Let us help you grow into the roofing company you are meant to be. When you are ready for more leads for the type of jobs your want, fill our the short form and get a free analsysis.
