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Roofing SEO Company

Get More Qualified Leads With Roofing SEO Services

Why do you need a roofing SEO company? 9 out of 10 homeowners search online before choosing a roofer. If you’re not ranking on the first page, you’re invisible.

Stop Knocking on Doors! Fill out our short form and get a free website audit to discover what it will take to win leads in your local market.

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Why Roofers Choose Us

What Makes Our Roofer SEO Agency Different?

Our founder, David Beaty, learned SEO in one of the toughest markets, New York and New Jersey, where you either deliver or get replaced. After outperforming senior strategists at the agency, he refined and built a proven system for ranking contractor websites.

For the past 5 years, David has specialized solely in roofing SEO service with Rank Right. Our SEO agency has scaled roofing companies nationwide, built hundreds of high-converting sites, and consistently turned search traffic into real customers!

If you want a roofing contractor SEO agency backed by real results (not guesses), reach out and let us show you our latest wins and give you a strategy to help you see the same results.

We Only Do Contractor SEO

With nearly 100 roofing sites under our belt, our SEO roofing agency gets contractors website traffic through search engine optimization. We have developed an SEO process that produces consistently high rankings in Google search results and Google Maps.

Track Record of Success

We have successful roofing clients nationwide from California to Las Vegas, NV to Florida. We also have proof of our results. Speak to our roofing SEO pros to see recent wins and learn how we can do the same for you!

No Pressure

Our local SEO roofing experts will never try to close you. We only want roofers that are ready for growth. As SEO marketers, our reputation is vital, so it is important to ensure SEO can help you before agreeing to become your partner.

No SEO Contracts

Clients don’t stay with us because of a contract; they stay because we produce results. When a roofer starts seeing a steady increase in leads as a result of our SEO campaign, it feels like a win for us as well as the client.

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Why Some Roofers Win The Best Jobs While Others Go Out Of Business

After 10 years of providing roofing SEO services nationwide, I’ve noticed the same pattern over and over. In every local market, just a few roofing companies—usually three to five—become the go-to names for roofing in their area. The remaining roofing contractors eventially seem to disappear from the public eye in a 5 year period.

What separates the winners? It’s not craftsmanship. It’s not certifications.
It’s online visibility.

The companies that dominate online—especially on Google—are the ones that grow through targeted local SEO. When potential customers keep seeing your name at the top of search results they begin to associate your brand with quality, trust, and authority—even before they call.

To Win a Local Market, You Need 2 Things:

  • A roofer who treats marketing as a necessary investment, not an optional expense.
  • A skilled marketer who knows how to win on Google.

We are one the few SEO agencies that know how to help roofers get real results. And during onboarding, we will show you results that will help you believe in digital marketing for roofers. 

Key Takeaways:

  • Get Qualified Leads With No Door Knocking: Online marketing brings leads to you while your digital assets weed out the tire kickers.
  • Local SEO Mastery: We focus on optimizing your online presence to rank higher in local search results, attracting more customers. SEO for roofing company starts with targeting the right cities for the right keywords.
  • Comprehensive SEO Services: From keyword research to on-page and off-page optimization, our SEO strategies cover all aspects needed to boost your online visibility. We also optimize your Google Business Profile, selecting relevant categories, titles, review management system, and keywords for custom services. Finally, we help roofers get their Google Guaranteed badge and run effective local service ads. Plus so much more.
  • Proven Results: SEO for roofers produces tangible results with an average ROI of 225%. Our case studies show significant improvements in search rankings and lead generation, demonstrating the effectiveness of our methods.
  • Custom Local SEO Strategies: We conduct detailed market research to tailor our SEO strategies to your specific location and business needs. By leveraging insights from SERP analysis, your roofing company can enhance its internet marketing strategy, attract more leads, and grow your business.

SEO Marketing

The Benefits of Roofing SEO Marketing

Attract More Qualified Leads

We don’t just increase traffic for the sake of more traffic but to get you more business. At the end of the day, roofers care about landing solid leads and closing more sales. We design digital assets that weed out the tire kickers and funnel in qualified leads for the kind of roofing jobs you want.

Lead Generation for Many Years

Partnering with a specialized professional SEO agency for roofing contractors can dramatically boost your online exposure and increase leads for an extended length of time, even after ceasing SEO efforts. That means sometimes roofers maintain incoming leads without the need for a marketing budget!

Become the Roofing Authority in Your Town

Seeing your roofing website on the first page not only promotes brand awareness but also builds trust with the community. Residents view the top-ranking roofers as the authority in your area. Which helps your small business become a trusted brand.

Roofer SEO Averages 225% ROI

Digital marketing strategies are the most cost-effective way for roofing companies to gain exposure. Roofing company SEO services result in an incredible average ROI of 225%. It’s simple really, properly executed roofer SEO results in a high ROI. 

Get started today to learn how our SEO services for roofers can grow your business.

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Our Roofing SEO Services

Roofing Website Audit

Our specialized digital marketing agency begins with a thorough SEO audit of your roofing company’s website. This website audit identifies areas for improvement in your site structure, website content, and technical SEO elements to ensure it is fully optimized for search engines. This helps improve search rankings and your website’s visibility in organic search, attracting more potential customers to your roofing business.

Targeting Transactional Roofing Keywords 

Local keyword research is the start of every roofing SEO campaign. These keywords come in many forms, but an example is “roof repair + city.” We don’t waste client budgets going after informational keywords that just bring traffic without conversions. We target commercial keywords that bring nearby customers who are looking to hire a roofer soon. Our roofing contractor SEO expert knows how to improve relevant transactional keyword rankings on each page to drive organic traffic to your website.

Roofing Company Local SEO Services

Understanding your target audience is important for effective local SEO services for roofing companies. Where do your ideal roofing customers consume content? What social media do they use? What search terms are they using?

Our roofing SEO expert conducts detailed market research, focusing on your specific location and surrounding cities to identify key demographics and search trends, allowing us to tailor our SEO strategies to your roofing company’s unique needs. By targeting the right audience, we can enhance your local search rankings and drive more qualified leads to your business.

Advanced Local SEO for Roofing Companies

Because location pages increase the number of available customers, we implement SEO strategies to improve local search rankings for your roofing company in nearby cities with a high search volume for roofers. We then build roofing contractor location pages so that roofers rank well in the search engine results page for surrounding cities.

Our SEO agency roofing develops a localized keyword strategy tailored to your roofing business. Our roofing SEO experts use advanced keyword research tools to identify high-impact keywords related to roofing services in your area. By integrating these relevant keywords into helpful content, meta descriptions, and other on-page elements, we help improve your roofing company’s visibility in local search results and attract more targeted traffic.

To drive qualified traffic to your roofing website, identify roofing keywords with transactional intent. The top roofing keywords that drive online leads are:

Targeting these keywords ensures that you attract leads with high commercial intent, ready to hire a roofing contractor.

Creating landing pages that have internal links to your top services with geotarget cities, along with keyword-focused meta titles and descriptions, plus developing local content marketing that benefits your community are all additional strategies leading to
optimized content.

For example, here’s what you do to ensure your business appears on the first page of Google as a roofer in Atlanta:

Build a web page that targets “roofing Atlanta GA.” Incorporate this roofing keyword plus city into the title tag, H1, an H2 later in the page, and the first sentence of the body. Also, the first H2 should use a variation of the keyword with a value proposition. For example, “Protect your home with Trusted Atlanta Roofers.” We also gather specific data during onboarding, which allows us to drill down to hyperlocal signals, helping you to outrank competitors. 

Because Google’s algorithm changes multiple times per day, requiring adaptation for successful SEO, this all takes time and effort to implement, but it is essential for extending your reach beyond your local city. For instance, I have a roofer who ranks at the top of search results for cities up to two hours away from his hometown and almost all valuable cities within that two-hour radius. The result of our roofing local SEO services is a large influx of qualified leads.

Citations and Local Directory Listings

We ensure that your roofing company is listed in relevant directories and review platforms (e.g., Yelp,
Angie’s List and Better Business Bureau) with consistent NAP (name, address, and phone number). Consistency and relevance are key, so citations listing your business in local directories using a dedicated platform like Brightlocal ensures uniformity in your NAP details.

On-Page SEO Optimization

Google rewards websites with extensive, high-quality content and relevant keywords. Creating long-form content of over 700 words is essential for providing context and authority to your pages.

Therefore, on-page SEO is critical for improving your roofing website’s search engine performance. Our SEO team optimizes your website’s structure, ensuring it is easy to navigate and search-engine-friendly. With our content management system and SEO copywriting, we create high-quality content that resonates with your audience and meets search intent. By removing any duplicate content while incorporating ideal schema markup along with implementing value propositions in headlines and meta descriptions, we enhance user engagement and boost your search engine results pages (SERPs) rankings.

Google Business Profile Optimization

To achieve a high ranking in Google Maps Listings (map pack), we offer GBP optimization, ensuring your roofing company stands out locally. This process begins by creating or claiming your Google My Business listing and then verifying it via call or video. Updating your Name, Address, and Phone Number to accurate, current information is crucial, along with meticulously filling out all relevant fields, including service areas business hours, and linking your website. Listing your services, adding all pertinent categories, and uploading high-quality photos showcasing your office, team, and completed projects are also essential steps.

Optimize Google Business Profile as much as possible, selecting the right categories, title, review management system, and keywords for custom services. This can result in increased leads coming in quickly. Linking your Google My Business with UTM tracking for precise monitoring and securing inbound links from local domains enhances your local SEO efforts.

Off-Page SEO Services

The role of quality backlinks from authoritative websites is hard to overstate since link building is one of the most important elements of SEO. Not all links are created equal, so getting more links is not always the best approach since quality is greater than quantity. Spammy links should be avoided as they do not add value and can even lead to penalties. Therefore, link-building should be done in a natural and ethical manner to avoid penalties. Relevant links signal authority to Google and make your site a trusted source, resulting in better rankings.

Effective link-building services involve several methods for acquiring roofing industry-specific links, such as local outreach, guest posting, press releases, and creating link-worthy content and tools like a roofing calculator. We also provide a roofing network for our clients so that non-competing roofers in other areas link to your site. This unique roofer SEO service gives you an advantage other roofing businesses do not have.

Reputation Management for Roofers

Google uses reviews to help determine which businesses to display in top positions on search results. So, maintaining a positive online reputation is essential for any roofing business. Our roofing SEO service includes reputation management, helping you monitor and respond to online reviews and feedback. By actively managing your online presence, we ensure your roofing company maintains a strong, trustworthy image, which is crucial for attracting new customers and retaining existing ones. Garnering more positive reviews is crucial, so employees should be encouraged to solicit them and provide links on client paperwork. Professional responses to all reviews, incorporating relevant keywords, further enhance your profile.

Technical SEO for Roofing Websites

Technical SEO is vital for ensuring your roofing website’s optimal performance. We address common SEO issues such as 404 errors, hreflang tags, canonical tags, and 301 redirects to improve crawlability and indexation. Additionally, we optimize your site’s responsive design, page speed, site speed, and architecture, ensuring a seamless user experience and higher search engine rankings. Our technical SEO expertise helps your roofing website attract more organic traffic and convert more leads.

Other Digital Marketing Services for Roofing Contractors

Google Local Service Ads

Why wait to get leads after your SEO strategy is implemented? Become a Google Guaranteed roofer with LSA and start booking jobs now.  Our SEO roofing company often recommends spending the lion’s share of your ad budget on local service ads. Why? You only pay for qualified leads who call you! Plus, you show up above the map pack, and you get a Google Guaranteed badge, which signals more trust to clients. It is truly a game changer for many roofing companies looking to grow their local business.

Roofing Web Design

Our search engine optimization agency offers website SEO for roofing company tailored to the roofing industry. A well-designed, user-friendly website not only gives you a strong online presence but also improves user experience, helping to convert visitors into leads. Our team focuses on creating content that is SEO-ready on visually appealing, mobile-friendly websites that are optimized for search engines, ensuring your roofing company stands out in a competitive market. Discover how many online leads a high-end new website can bring!

Roofer Website Conversion Optimization

Effective website conversion optimization is crucial for turning visitors into customers. By strategically placing forms in the hero section of your roofing website while signaling trust with social proof, with positive reviews and galleries showing quality work, we can reduce bounce rates and increase conversions. We recommend keeping all essential information on the location page to prevent users from bouncing when they click on other service pages. Our best practices for call-to-actions include developing contact forms with urgency triggers and benefits. Using action words connected to benefits, such as “Get Free Inspection” or an offer like “Get 10% Off A New Roof,” instead of generic terms like “Contact Us,” can significantly boost your conversion rates.

Video Marketing and Script Assistance

Video helps people stay on your page longer and tells your story more quickly than other methods. This means video content helps improve dwell time and reduces bounce rates, which benefits SEO rankings. Most importantly, video helps to signal trust to users by putting a face on the company.

Social Media Management for Roofers

For roofing companies, focusing on select social media platforms that match your key demographic is essential. Our preferred social media channel for roofers is Next Door. However, there are several ways to grow your company. For instance, platforms like Instagram and Facebook are more effective as they reach a higher number of homeowners compared to TikTok. By maintaining a consistent brand presence across these platforms, you can enhance brand recognition and potentially increase your revenue by up to 33%. Concentrate your social media efforts where it matters most to make the biggest impact.

Google Ads Management Services

In addition to SEO services, we offer comprehensive paid online marketing solutions, including Google Ads and Local Service Ads (LSA). Pay per click campaigns are designed to maximize your return on investment by targeting the right audience with precision. By leveraging digital marketing tools it will increase your roofing company’s online visibility, drive more traffic to your website, and generate more leads and sales. Our expertise in paid advertising ensures your roofing business reaches potential customers exactly when they are searching for roofing services.

Our SEO Process for Roofing Contractors

  1. Website Audit
    A website audit is typically the first step for an SEO campaign.
  2. Local Market Research
    We do an analysis of your competitors and the local demand for roofers in your area.
  3. Free Consultation
    We will go over our keyword research findings with you in-depth to make sure SEO for roofers is right for you.
  4. Develop SEO Strategy
    Based on the analysis and your business goals, we develop an effective SEO campaign for your roofing company to generate organic leads.
  5. Build Geo-Targeted Location & Service Pages
    Using the latest in local SEO and on-page content optimization, we create targeted hyperlocal pages targeting transactional keywords for your local area. (i.e. roofers in Dallas)
  6. Monitor & Adjust SEO Campaign
    Once on-page optimization is implemented, we monitor and create backlinks in order to help you rank in the top positions.

Roofing Company SEO Strategy Planning

Our roofer SEO strategy planning involves a comprehensive approach based on competitive analysis for both content and backlink profiles. We start by evaluating your competitors to understand their strengths and weaknesses, allowing us to formulate a robust SEO strategy tailored to your roofing business.

By checking the search volume for each potential location, we ensure that your efforts are focused on areas with the highest demand. Additionally, we provide detailed monthly reports and analytics reviews to track the progress of your SEO campaigns, making data-driven adjustments to continually improve your search engine rankings and increase visibility.

Roofer SEO Company FAQ

Local SEO for roofing contractors refers to the process of optimizing a roofing company’s website and online presence to rank higher in search engine results pages (SERPs) when people search for roofing services in their local area, essentially making it easier for potential customers to find them online by targeting relevant keywords and building a strong online reputation; this is primarily achieved through local SEO strategies focusing on geographic targeting and building backlinks from credible sources and authoritative websites.

Our SEO company for roofers provides results with our roofer SEO services nationwide, including:

  • SEO services for Las Vegas roofing companies
  • Search engine optimization services for Florida roofing contractors
  • Scottsdale SEO services for roofing companies in Arizona
  • Roofing contractors SEO company Twin Falls
  • Roofing SEO services Los Angeles
  • SEO for Roofers Phoenix

Plus, many more. We have roofer websites that rank on page one and gather leads in cities across the country. Schedule a no-obligation consultation, and let us show you our results.

Choosing a roofing SEO agency can be overwhelming. The best roofing SEO companies should provide case studies to back up their claims. Here are some important questions to ask potential local SEO roofing companies:

  • Do you have experience working with roofing companies?
  • Can you provide examples of successful roofing SEO campaigns and explain how you would produce similar results for my business?
  • How do you handle local SEO for roofing businesses?
  • What is your approach to link building strategies and on-page content creation?
  • How do you measure success, and what metrics do you track?
  • What is your pricing structure, and what is included?

With no large startup costs, many clients are pleasantly surprised at how low our roofing SEO cost is. We have 4 SEO packages priced at $1000, $1500, $2000, and $3000 per month for a short or long-term marketing campaign. Which package you need depends on the level of roofing marketing competition in your area, the number of bigger companies in the SERP, and the amount of optimization your website, roofing GBP SEO, and other digital assets we need to develop.

While DIY may seem attractive at first, the expertise required to consistently outperform competitors on Google search results makes a professional SEO agency for roofers a more effective choice for many. 

However, for owners that either have some SEO knowledge or an internal marketing team, we also offer roofing SEO consultant services to advise you and partner alongside you to help scale your business. This is a more cost-effective solution, but it is only recommended for roofing contractors with SEO experience or an in-house team.

On average, roofers can expect to see SEO results in 6-12 months, with an increase in leads during the next peak season. Although, as a roofing SEO pro, I have seen results in as little as 1-3 months. It truly depends on many factors, not the least of which is your local market. Schedule a free SEO consultation to get a more specific answer to this question.

Effective keyword research is the foundation of any successful roofing SEO strategy. We utilize advanced keyword research tools such as Ahrefs and Google Keyword Planner to identify the most relevant keywords for roofing contractors. These tools help us uncover high-volume, low-competition target keywords related to roofing services, ensuring your website targets the right audience and improves its organic rankings. By understanding the search behavior of your potential customers, we can craft a more targeted SEO strategy to boost your online visibility and attract more leads.

To maximize the effectiveness of your digital marketing efforts, we leverage a suite of powerful digital marketing tools. Google Analytics is essential for tracking and analyzing your website traffic, providing insights into user behavior, and helping us refine our SEO strategies. In addition to Google Analytics, we use various other tools to monitor and enhance your online marketing performance. These tools allow us to track key metrics, measure the success of our campaigns, and make data-driven decisions to continually improve your roofing company’s digital presence. By harnessing the power of these technologies, we ensure your roofing business stays ahead in the competitive market.

Stay Ahead of the Competition:
Win Leads That Convert

Are you ready to see your roofing company not only dominate in your city but also the surrounding area? By optimizing your Google Business Profile and enhancing your roofing company local SEO marketing, we create opportunities for more sales by helping you rank highly at home and across nearby cities.

Our roofing SEO pros digital marketing can expand your local market presence, increase your lead generation, and establish your roofing business as the first choice for customers in your city and state.

Fill out our short form to the right, and our roofing SEO company will perform local market research to uncover your competitors’ weaknesses to help you win more local leads, at no cost and no obligation. You’ve got nothingt to lose and everything to gain. Reach out today!

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