
Roofing SEO Company
Get More Qualified Leads With Our Roofing SEO Agency
Tired of competing with fly-by-night contractors for the same jobs? With the roofing industry so crowded, you need a roofing SEO company that works as hard as your crew so that qualified leads come to you.
Here’s the truth: Door-knocking and yard signs alone won’t cut it anymore.With 9 in 10 customers searching online first, your local market presence hinges on one thing: SEO for roofing companies that actually deliver jobs—not empty promises.
Our roofing SEO services are built for contractors ready to:
Outrank competitors in your local city and across the state.
Generate high-quality leads 24/7—no more cold calls.
Own your local market with an SEO strategy as strong as a fortified roof.
Claim your FREE SEO Audit + Local Market Report ->
Discover how to turn your site into a lead-generating machine!

Get A Free Analysis of Your Local Market & a Website Audit
Why Choose Us
Why Choose Our Specialized Digital Marketing Agency for Your Roofing Business?
We don’t just boost your Google rankings—we help you dominate your city and neighboring towns, turning your roofing business into the undisputed leader homeowners trust.
We Only Do Roofing SEO
…And we do it well! With nearly 100 roofing sites under our belt, our SEO roofing agency has extensive experience getting more website traffic through search engine optimization. We have developed an SEO process that produces consistently high rankings in Google search results and Google Maps.
Track Record of Success
From California to Las Vegas, NV to Florida, we have many successful roofing clients nationwide. Part of this is because we only work with clients we believe we can help. Schedule a free consultation, see our recent wins, and let us show you how we can do the same for you!
No Pressure
Our local SEO roofing experts will never try to close you. We only want roofers that are ready for growth. During the first consultation, much of our focus will be on making sure our goals align and not on your wallet. As SEO marketers, our reputation is vital, so it is important to ensure SEO can help you before agreeing to become your partner.
No SEO Contracts
Clients don’t stay with us because of a contract, they stay because we produce results. When a roofer starts seeing a steady increase in leads as a result of our SEO campaign, it feels like a win for us as well as the client.
Dedicated Account Managers
When business owners need answers they often need them fast. Our roofing SEO specialists will either answer your call immediately or get back to you soon after. When we say we are dedicated to your roofing SEO campaign, we prove it with our actions, not just words.
Key Takeaways:
- Get Qualified Leads: Online maketing attracts quality leads by letting your digital assets weed out the tire kickers.
- Local SEO Mastery: We focus on optimizing your online presence to rank higher in local search results, attracting more local customers. SEO for roofing company starts with targeting the right cities for the right keywords.
- Comprehensive SEO Services: From keyword research to on-page and off-page optimization, our SEO strategies cover all aspects needed to boost your online visibility. We also optimize your Google Business Profile, selecting relevant categories, titles, review management system, and keywords for custom services. We also help roofers get their Google Guaranteed badge and run effective local service ads.
- Proven Results: SEO for roofers produces tangible results with an average ROI of 225%. Our case studies show significant improvements in search rankings and lead generation, demonstrating the effectiveness of our methods.
- Custom Local SEO Strategies: We conduct detailed market research to tailor our SEO strategies to your specific location and business needs. By leveraging insights from SERP analysis, your roofing company can enhance its internet marketing strategy, attract more leads, and grow your business.

SEO Marketing
The Benefits of Roofing SEO Marketing
Attract More Qualified Leads
We don’t just increase traffic for the sake of more traffic, but to get you more business. At the end of the day, roofers care about landing solid leads and closing more sales. We design digital assets that weed out the tire kickers and funnel in qualified leads for the kind of roofing jobs you want.
Lead Generation for Many Years
Partnering with a specialized professional SEO agency for roofing contractors can dramatically boost your online visibility and attract more qualified leads.
Become the Roofing Authority in Your Town
Seeing your roofing website on the first page not only promotes brand awareness but also builds trust with the local community. Your local commuity views the top-ranking roofers as local experts helping your small business become a trusted brand.
Roofer SEO Averages 225% ROI
Digital marketing strategies are the most cost-effective way for roofing companies to gain exposure. Roofing company SEO services result in an incredible average ROI of 225%. It’s simple really, properly executed roofer SEO results in a high ROI.
Contact us today to learn how our SEO services for roofers can grow your business.
Our Roofing SEO Services
Roofing Website Audit
Our roofing SEO company begins with a thorough SEO audit of your roofing company’s website. This website audit identifies areas for improvement in your site structure, website content, and technical SEO elements to ensure your website is fully optimized for search engines. By addressing these issues, we help improve search rankings and your website’s visibility in organic search, attracting more potential customers to your roofing business.
Targeting Transactional Roofing Keywords
Local keyword research is the start of every roofing SEO campaign. These keywords come in many forms, but an example is “roof repair + city.” We don’t waste budget going after informational keywords that just bring traffic. We target commercial keywords that bring potential customers who are looking to hire a roofer very soon. Our roofing contractor SEO expert knows how to improve relevant transactional keyword rankings on each page to drive organic traffic to your website.
Roofing Company Local SEO Services
Understanding your target audience is important for effective SEO services for roofing companies. Where do your ideal roofing customers consume content? What social media do they use? What search terms are they using?
We conduct detailed local market research, focusing on your specific location and surrounding cities. This research helps us identify key demographics and local search trends, allowing us to tailor our SEO strategies to your roofing company’s unique needs. By targeting the right audience, we can enhance your local search rankings and drive more qualified leads to your business.


Advanced Local SEO for Roofers
Because location pages increase the number of available customers, we implement SEO strategies to improve local search rankings for your roofing company in local cities with a high search volume for roofers. We then build roofing contractor location pages so that roofers rank well in the search engine results page for surrounding cities.
Create and Implement a Localized Keyword Strategy
Our SEO agency roofing develops a localized keyword strategy tailored to your roofing business. Our roofing SEO experts use advanced keyword research tools to identify high-impact keywords related to roofing services in your area. By integrating these relevant keywords into your content, meta descriptions, and other on-page elements, we help improve your roofing company’s visibility in local search results and attract more organic traffic.
To drive qualified traffic to your roofing website, identify roofing keywords with transactional intent. The top roofing keywords that drive online leads are:
- “Roofing contractor + city”
- “Roofing company + city”
- “City + roofers”
- “Roofing + city”
Targeting these keywords ensures that you attract leads with high commercial intent, ready to hire a roofing contractor.
Build High Ranking Location Pages
Creating landing pages that have internal links to your top services with geotarget cities, along with keyword-focused meta titles and descriptions, plus developing local content marketing that benefits your community are all additional strategies leading to
optimized content.
For example, here’s what you do to ensure your business appears on the first page of Google as a roofer in Atlanta:
Build a web page that targets “roofing Atlanta GA.” Incorporate this roofing keyword plus city into the title tag, H1, an H2 later in the page, and the first sentence of the body. Also, the first H2 should use a variation of the keyword with a value proposition. For example, “Protect your home with Trusted Atlanta Roofers.” We also gather specific data during onboarding which allows us to drill down to hyperlocal signals, helping you to outrank competitors.
Because Google’s algorithm changes multiple times per day, requiring adaptation for successful SEO, this all takes time and effort to implement, but it is essential for extending your reach beyond your local city. For instance, I have a roofer who ranks at the top of search results for cities up to two hours away from his hometown and almost all valuable cities within that two-hour radius. The result of our roofing local SEO services is a large influx of qualified leads.
Citations and Local Directory Listings
We ensure that your roofing company is listed in relevant directories and review platforms (e.g., Yelp,
Angie’s List, and Better Business Bureau) with consistent NAP (name, address, and phone number). Consistency and relevance are key, so local citations, listing your business in local directories using a dedicated platform like Brightlocal,ensures uniformity in your NAP details.
On-Page SEO Optimization
Google rewards websites with extensive, high-quality content and relevant keywords. Creating long-form content of over 700 words is essential for providing context and authority to your pages.
Therefore, on-page SEO is critical for improving your roofing website’s search engine performance. Our SEO team optimizes your website’s structure, ensuring it is easy to navigate and search-engine-friendly. With our content management system and SEO copywriting, we create high-quality content that resonates with your audience and meets search intent. By removing any duplicate content while incorporating ideal schema markup along with implementing value propositions in headlines and meta descriptions, we enhance user engagement and boost your search engine results pages (SERPs) rankings.
Google Business Profile Optimization
To achieve a high ranking in Google Maps Listings (map pack), we offer GBP optimization, ensuring your roofing company stands out locally. This process begins by creating or claiming your Google My Business listing and then verifying it via call or video. Updating your Name, Address, and Phone Number to accurate, current information is crucial, along with meticulously filling out all relevant fields, including service areas, business hours, and linking your website. Listing your services, adding all pertinent categories, and uploading high-quality photos showcasing your office, team, and completed projects are also essential steps.
Optimize Google Business Profile as much as possible, selecting the right categories, title, review management system, and keywords for custom services. This can result in quick leads coming in. Linking your Google My Business with UTM tracking for precise monitoring and securing inbound links from local domains enhances your local SEO efforts.
Off-Page SEO Services
The role of quality backlinks from authoritative websites is hard to overstate since link building is one of the most important elements of SEO. Not all links are created equal, so getting more links is not always the best approach since quality is greater than quantity. Spammy links should be avoided as they do not add value and can even lead to penalties. Therefore link building should be done in a natural and ethical manner to avoid penalties. Relevant links signal authority to Google and make your site a trusted source, resulting in better rankings.
Effective link-building services involve several methods for acquiring roofing industry-specific links, such as local outreach, guest posting, press releases, and creating link-worthy content and tools like a roofing calculator. We also provide a roofing network for our clients so that non-competing roofers in other areas link to your site. This unique service gives you an advantage other roofing businesses do not have.


Reputation Management
Google uses reviews to help determine which businesses to display in top positions on search results. So maintaining a positive online reputation is essential for any roofing business. Our roofing SEO services include reputation management, helping you monitor and respond to online reviews and feedback. By actively managing your online presence, we ensure your roofing company maintains a strong, trustworthy image, which is crucial for attracting new customers and retaining existing ones. Garnering positive reviews is crucial, so employees should be encouraged to solicit them and provide links on client paperwork. Professional responses to all reviews, incorporating relevant keywords, further enhance your profile.
Technical SEO for Roofing Websites
Technical SEO is vital for ensuring your roofing website’s optimal performance. We address common SEO issues such as 404 errors, hreflang tags, canonical tags, and 301 redirects to improve crawlability and indexation. Additionally, we optimize your site’s responsive design, site speed, and architecture, ensuring a seamless user experience and higher search engine rankings. Our technical SEO expertise helps your roofing website attract more organic traffic and convert more leads.
Other Digital Marketing Services for Roofing Contractors
Roofing Web Design
Our search engine optimization agency for roofers offers custom website design services tailored to the roofing industry. A well-designed user friendly website not only enhances your online presence but also improves user experience, helping to convert visitors into leads. Our team focuses on creating content that is SEO ready on visually appealing, mobile-friendly websites that are optimized for search engines, ensuring your roofing company stands out in a competitive market. Discover how many online leads a high end new website can bring!
Roofer Website Conversion Optimization
Effective website conversion optimization is crucial for turning visitors into customers. By strategically placing forms in the hero section of your roofing website, while signaling trust with social proof with positive reviews and galleries showing quality work, we can reduce bounce rates and increase conversions. We recommend keeping all essential information on the location page to prevent users from bouncing when they click to other service pages. Our best practices for call-to-actions include developing contact forms with urgency triggers and benefits. Using action words connected to benefits, such as “Get Free Inspection” or an offer like “Get 10% Off A New Roof” instead of generic terms like “Contact Us,” can significantly boost your conversion rates.

Video Marketing and Script Assistance
Video helps people stay on your page longer and tells your story more quickly than other methods. Meaning video content helps improve dwell time and reduces bounce rates, which benefits SEO rankings. Most importantly video helps to signal trust to users bu putting a face with the company.
Social Media Management
For roofing companies, focusing on select social media platforms that match your key demographic is essential. For instance, platforms like Instagram and Facebook are more effective as they reach a higher number of homeowners compared to TikTok. By maintaining a consistent brand presence across these platforms, you can enhance brand recognition and potentially increase your revenue by up to 33%. Concentrate your social media efforts where it matters most to make the biggest impact.
Google Ads Management Services
In addition to SEO services, we offer comprehensive paid online marketing solutions, including Google Ads and Local Service Ads (LSA). Pay per click campaigns are designed to maximize your return on investment by targeting the right audience with precision. By leveraging digital marketing tools, it will increase your roofing company’s online visibility, drive more traffic to your website, and generate more leads and sales. Our expertise in paid advertising ensures your roofing business reaches potential customers exactly when they are searching for roofing services.
Google Local Service Ads
Become a Google Guaranteed roofer with LSA. Our SEO roofing company often recommends spending the lion’s share of your ad budget on local service ads. Why? You only pay for qualified leads who call you! Plus you show up above the map pack and you get a Google Guaranteed badge which signals more trust to clients. It is truly a game changer for many roofing companies looking to grow their local business.
Roofing Company SEO Strategy Planning
Our roofer SEO strategy planning involves a comprehensive approach based on competitive analysis for both content and backlink profiles. We start by evaluating your competitors to understand their strengths and weaknesses, allowing us to formulate a robust SEO strategy tailored to your roofing business.
By checking the search volume for each potential location, we ensure that your efforts are focused on areas with the highest demand. Additionally, we provide detailed monthly reports and analytics reviews to track the progress of your SEO campaigns, making data-driven adjustments to continually improve your search engine rankings and increase your online visibility.


Our SEO Process for Roofing Contractors
- Website Audit
A website audit is typically the first step for an SEO campaign. - Local Market Research
We do an analysis of your competitors and the local demand for roofers in your area. - Free Consultation
We will go over our research findings with you in-depth to make sure SEO for roofers is right for you. - Develop SEO Strategy
Based on the analysis and your business goals, we develop an effective SEO campaign for your roofing company to generate organic leads. - Build Template Location & Service Page
Using the latest in local SEO and on-page content optimization, we create targeted hyperlocal pages targeting transactional keywords for your local area. - Monitor & Adjust SEO Campaign
Once on-page optimization is implemented, we monitor and create backlinks in order to help you rank in the top positions.
Roofer SEO Company FAQ
What is local SEO for roofers?
Local SEO for roofing contractors refers to the process of optimizing a roofing company’s website and online presence to rank higher in search engine results pages (SERPs) when people search for roofing services in their local area, essentially making it easier for potential customers to find them online by targeting relevant keywords and building a strong online reputation; this is primarily achieved through local SEO strategies focusing on geographic targeting and building backlinks from credible sources and authoritative websites.
Do you offer Roofing SEO services near me?
Our SEO company for roofers provides results with our roofer SEO services nationwide including:
- SEO services for Las Vegas roofing companies
- Search engine optimization services for Florida roofing contractors
- Scottsdale SEO services for roofing companies in Arizona
- Roofing contractors SEO company Twin Falls
- Roofing SEO services Los Angeles
Plus many more. We have roofer websites that rank on page one and gather leads in cities across the country. Schedule a no-obligation consultation and let us show you our results.
How do I find the best roofing SEO company near me?
Choosing an SEO agency can be overwhelming. SEO agencies should provide case studies to back up their claims. Here are some important questions to ask potential local SEO roofing companies:
- Do you have experience working with roofing companies?
- Can you provide examples of successful roofing SEO campaigns?
- How do you handle local SEO for roofing businesses?
- What is your approach to link building strategies and on-page content creation?
- How do you measure success, and what metrics do you track?
- What is your pricing structure, and what is included?
How much does roofing search engine optimization cost?
With no large startup costs, many clients are pleasantly suprised at how low our roofing SEO cost . We have 4 SEO packages priced at $1000, $1500, $2000, and $3000 per month for a short or long term marketing campaign. Which package you need depends on the level of roofing marketing competition in your area, the number of bigger companies in the SERP, and the amount of optimization your website, roofing GBP SEO, and other digital assets we need to develop.
Should I hire a roofing SEO agency or try a do-it-yourself approach?
While DIY may seem attractive at first, the expertise required to consistently outperform competitors on Google search results makes a professional SEO agency for roofers a more effective choice for many.
However, for owners that either have some SEO knowledge or an internal marketing team, we also offer roofing SEO consultant services to advise you and partner alongside you to help scale your business. This is a more cost-effective solution, but it is only recommended for roofing contractors with SEO experience or a in house team.
How long does it take to see results from SEO services for roofing company?
On average, roofers can expect to see SEO results in 6-12 months with an increase in leads during the next peak season. Althought as a roofing SEO pro, I have seen results in as little as 1-3 months. It truly depends on many factors not the least of which is your local market. Schedule a free SEO consultation to get a more specific answer to this question.
What Keyword Research Tools for Roofing SEO are available?
Effective keyword research is the foundation of any successful roofing SEO strategy. We utilize advanced keyword research tools such as Ahrefs and Google Keyword Planner to identify the most relevant keywords for roofing contractors. These tools help us uncover high-volume, low-competition target keywords related to roofing services, ensuring your website targets the right audience and improves its organic rankings. By understanding the search behavior of your potential customers, we can craft a more targeted SEO strategy to boost your online visibility and attract more leads.
What digital marketing tools do roofing SEO companies use?
To maximize the effectiveness of your digital marketing efforts, we leverage a suite of powerful digital marketing tools. Google Analytics is essential for tracking and analyzing your website traffic, providing insights into user behavior and helping us refine our SEO strategies. In addition to Google Analytics, we use various other tools to monitor and enhance your online marketing performance. These tools allow us to track key metrics, measure the success of our campaigns, and make data-driven decisions to continually improve your roofing company’s digital presence. By harnessing the power of these technologies, we ensure your roofing business stays ahead in the competitive market.
Get Started with SEO for Roofing Contractors: Create a Steady Flow of Inbound Leads
Are you ready to see your roofing company not only dominate in your city but also in the surrounding areas? By optimizing your Google Business Profile and enhancing local SEO, our SEO agency ensures roofing companies rank highly at home and across nearby cities.
Our roofing SEO pros can expand your local market presence, increase your lead generation, and establish your roofing business as the first choice for customers in your city and state. Fill out our short form and we’ll uncover your competitors’ weaknesses to help you win more local leads today!